SEO & Website Optimization Plan


The following tasks are a general overall of the monthly SEO strategy.​  The plan will be customized to your campaign based upon ranking, traffic and conversion rates.


Month 1: On-Site Optimization

  • Perform keyword research
  • Design keyword ranking strategy (determine each page’s target keywords)
  • Optimize on-page content for targeted keywords
  • Write page title tags and other META data based upon keyword ranking strategy
  • Optimize heading tags within body content
  • Optimize internal link structure for customer usability and SEO
  • Report on Google analytics statistics and email form contacts

Month 2: Optimize Local Listings

  • Setup and optimize Google Small Business page
  • Optimize / create location pages to mirror Google Small Business page
  • Add location page to Moz Local to update local aggagreators
  • Monitor brand mentions for potential backlinks / reviews
  • Review backlink profile for any issues
  • Add schema markup if necessary
  • Report on Google analytics statistics and email form contacts

Month 3 & Beyond: Link Building & Content Expansion

  • Build backlinks from local citations
  • Optimize local business directories
  • Build links from blogs and local resources
  • Monitor brand mentions for potential backlinks
  • Gain more customer reviews
  • Monitor Google Analytics for new keywords and content ideas
  • Report on Google analytics statistics and email form contacts

We believe there is no "one-size fits all" SEO strategy.  The above is the core deliverables for most campaigns, but will be customized to meet your online marketing goals.  Pricing is custom to each project.  Please contact us for more details.