Many businesses do the majority of their work, and earn much of their revenue, through work with nearby customers. While there are a number of ways to reach local customers, online marketing (SEO, PPC, Media Buys) is one of the most affordable and effective. However, to reach those located nearby, locally-targeted online marketing campaigns should be a vital part of your overall online plan.
What is Local Marketing?Local SEO and PPC can be done any number of ways. Essentially it’s a method of adjusting your current online advertising and marketing techniques so they target customers in your geographical area, or those searching for services in your area.
How Does Local Search Work?Very seldom, does a searcher pick up their phone and attempt a “local search.” Instead, they naturally use local search “cues” in the search engines. For instance, they may search for “insurance agent in Allentown” If you are a Allentown based insurance agent, you want to be one of the first names that show up!
The Importance of Ranking on Local SearchesA consumer eating dinner in a nearby restaurant may use his or her smartphone to search for a business. Chances are if this consumer can find a local business that meets her needs, her searching is complete. In fact, half of mobile searches are conducted with the hope of finding a local result.
Our Local Marketing ServicesCreating a page specifically designed to attract local searchers is challenging. However, we have the knowledge and experience to help you achieve local success. A few of our local services include:
- Local SEO Tune-up – We can work with your already existing content or create brand new content that is optimized to boost your rankings for searchers in your area. High quality content is more important than ever, and we can help you get it.
- Building Backlinks – Our team can help find valuable backlinks on reputable, high ranking sites. This will further boost your website’s visibility on various search engine platforms.
- Citation Building – Getting your site listed on top sites like Yelp, Angie’s List, TripAdvisor and other websites is very time consuming. Luckily, we know the tricks for getting your page listed quickly and accurately—increasing visibility for local searchers.
- Google Plus Local – Your Google Local page is one of the most important tools for reaching new customers searching for you locally. Let us build your page and populate it with the information that will get you noticed!